Int.: Hi Nastia, how do you think which Russian brand can be successful at the international level?
N: Interesting question. I think “Prostokvashino”.
Int.: And can you explain why?
N: Well, “Prostokvashino” has strong associations with Russia because this word reminds about Russian nature since all we have reminiscences from childhood about the eponymous cartoon. So I think if we export the product under this brand, children and families will watch this cartoon and gain the desire to purchase products under the like-named brand. I’m sure if we export “Prostokvashino”, everybody will buy it!
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