Russian brands denominated by the respondents evinced when common traits along with detectable divisions consistently itemized below.
People appreciate and attend to the efforts that company expends on marketing and communications: starting from formation of their individual brand perception and following with willingness to recommend it or define as strong enough for going international. Contextually, respondents highly evaluate investment expenditures into technology development and internal forces of further upgrowth as in case with companies from telecommunication industries.
Ex: MTC, Beeline, Yota
Respondents readily confide public catering or “esculent” brands to act as countries’ ambassador at the international level; intent to promote indicative Russian peculiarities, cultural background or traditions (as pancakes or cartoons, stories) is well discernible.
Ex: Prostokvashino, Teremok, Zhuravly
Notwithstanding, brands recalled unwittingly during interviews pertain to the Interbrand Rating[1] listed best selling native trade marks.
Ex: Baltika, Beeline, MTC, Prostokvashino
Still, some brands names could be appraised as distinctive within the bounds of industries at least as Black Star Inc., the brand of the producer center.
Representatives mentioning a particular brand are driven by disparate factors: some have regard to product characteristics such as quality or individual taste preferences (Ex: Zhuravly) whereas others push off their brand intussusception and inherent evaluation of firms marketing activities (Ex: Beeline). Same while some tend to propose unique product afortime obscure to the world (Ex: Teremok) and others line up a priori suitable for western patterns brands (Ex: Yota, Black Star Inc.).
Amazing and very interesting!!!
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