Int.: What Russian brand, do you think, can be successful at the international level?
A: I think this brand is “Zuravly”. Vodka “Zuravly”.
Int.: And why?
A: Firstly, it is not that much vodka produced abroad and, moreover, they cannot produce vodka abroad. And specifically Russian vodka which is valued abroad and its taste can win recognition.
Int.: Now we are talking about vodka as a product, but why exactly this brand?
A: The fact is that I tried it for the first time at the higher forms at school and I liked it.
Int.: This brand specifically?
A: Yes, this brand “Zuravly”. And I think the word Zuravly sounds good in English. The sounding of Apple, Microsoft and Zuravly looks similar. From the point of view of psychology this brand can win recognition from the public.
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